One model, triple impact
For You,
For Them,
For the Planet
For You
Protect your eyes with glasses designed for everyday comfort. Our frames weigh only 25g, for a stress-free experience, and feature flexible materials for a perfect fit. With 99% UV protection and 24% blue light reduction, these glasses will keep your eyes safe and comfortable.
For Them
10% of every purchase supports cataract surgeries for underprivileged individuals in India. With each pair of glasses you buy, you’re not just enhancing your vision, you’re also restoring their sight and transforming lives.
For the Planet
Our eyewear is crafted from upcycled waste plastic, sourced specifically from eye drop bottles. This sustainable approach transforms discarded materials into fashionable eyewear, reducing environmental impact while making a stylish statement.
Why we started Eye For Three?
eyeforthree began with our founder, Rina Nagaoka, and her desire to address global poverty and plastic waste issues.
01
Experience in India
During her years as a student, Rina visited India four times and visited the slums. She was shocked by conditions unimaginable in Japan, such as the fact that diarrhea was the leading cause of death among children under five in India at the time.
Determined to make a difference, she initiated a project to collect discarded soap from hotels, recycle it, and deliver it to the slums.
Inspired by this experience, eyeforthree supports cataract surgeries in India by donating 10% of its sales.
02
Experience at Rohto Pharmaceutical
After graduating from university, Rina joined Rohto Pharmaceutical, where she was involved in product planning for eye drops. Given that eye drops are used on such a sensitive part of the body, they require a safe and high-quality production environment. Consequently, strict regulations govern the handling of the bottles. Bottles that fail to meet quality standards are discarded, and production scrap cannot be reused, resulting in a significant amount of plastic waste.
03
Founding eyeforthree
Faced with the health problems of the impoverished in India, and the plastic waste issue at Rohto Pharmaceutical, Rina was inspired to find a way to repurpose waste plastic to improve global health. As a participant in Rohto Pharmaceutical’s internal venture program "Ashita Niha," she founded eyeforthree.
What began as a mere idea in May 2020 has now taken shape, thanks to the dedication of strong partner companies and the support of many within Rohto.
04
The future of eyeforthree
Through eyeforthree, we aim to enhance the health and well-being of people around the world.